He Must Increase

Picture two coaches getting the same news on the same afternoon. The assistant they've poured into for five years has just been hired as the head coach at another school.
Coach A reads the text and feels a mix of things all at once. There's pride, for sure, but there's also a quiet sting. They're thinking about all the late nights and the lessons they taught, and a little part of them wonders if anyone will remember where it all started. They send a quick "Congrats!" and set the phone down.
Coach B feels that same sting, because it's a real thing to watch someone you've invested in step into the spotlight. But they pick up the phone and call. They tell their assistant how proud they are and how ready they are, and they offer to help however they can. When they hang up, there's a deep sense of joy that surprises even them.
Most of us have felt both of those responses, sometimes within the same hour. The sting isn't wrong. It's human. The question is what we do with it.
John the Baptist faced this exact moment. For a season, he was the biggest name around, and crowds came from everywhere to hear him preach. Then Jesus began His ministry, and people started following Him instead. John's disciples came to him worried, telling him that everyone was going to Jesus now.
John's answer is one of the most beautiful things in Scripture. He told them that a person can only receive what's been given from heaven. Then he compared himself to the best man at a wedding, who doesn't need to be the center of attention because his joy comes from seeing the groom celebrated. And he finished with the words that summed up his whole life: "He must increase, but I must decrease."
John didn't lose anything that day. He found out what he was made for. There's real freedom in knowing that our work was never about building our own name. Every player we've shaped and every assistant we've developed is part of something bigger than our program. When we point beyond ourselves, we get to share in the joy of watching God work.
Trust it: Trusting beyond ourselves means believing that God's story is bigger than our part in it. We can hold our role with open hands, celebrate other people's wins, and trust that nothing we've given in His name is ever wasted.
Scripture to stand on:
- "John responded, 'No one can receive anything unless it has been given to him from heaven.'" John 3:27 (CSB)
- "He must increase, but I must decrease." John 3:30 (CSB)
- "Everyone should look not to his own interests, but rather to the interests of others." Philippians 2:4 (CSB)
Challenge this week: Think of someone whose success you can celebrate this week, maybe a former player, an assistant, or a coach across town. Reach out and tell them specifically what you see God doing in them. You might pray: "Lord, let my joy come from seeing You lifted up, not from being noticed."
Overtime: Check out Jon Gordon's Positive University podcast. He talks with coaches and leaders about building teams where people lift one another up, and it's an easy listen for a drive or a workout.
For His glory,
Jenny
Billings FCA Coaches











